4 Ways to Attract Quality Tenants

​The best way you can attract quality tenants is not to charge high on a high-quality rental property that is standing on a perfect location. If you are a property manager, you may not be able to control the factors of price and location, but there is still a lot you can do to make your property attractive to quality tenants. You can provide them with clear information in order to highlight the best features of your property, and you can do a lot more. Here are some things that you can do to attract good tenants.

Layout Your Criteria for a Quality Tenant
Even before having your rental listed or before planning a showing, it is important that you should have an idea about how you should define a “quality” tenant. This should help you narrow your focus to a specific target market. In addition, you should specify whether these tenants keep pets or smoke. You can write these down already in order to streamline the process and to protect yourself in case someone accuses you of discrimination.

Avoid Skimping on Professional Photography
No listing is ever complete without the most beautiful pictures of your place. This should create a lot of visual interest for your potential tenants and allow them to see in advance what you have to offer to them. Those with images will give you around 20 seconds of a viewer’s attention while those without images will make them spend only 2 seconds or less on the listing. So, go ahead and get a picture of that double bedroom and art deco furniture. Don’t leave it all to the imagination as some potential clients hate to think at all.

Screen Your Tenants Thoroughly
This may be a very simple common sense thing to do, but most properties make this mistake at some time. Always remember that prevention is better than cure so try to filter out potentially undesirable tenants the first time you see them. You can do this by checking on their background and credit score as well as their income. Call up previous landlords as well as their references. Also, try to build rapport and ask why they are moving in, if they have pets, or if they have ever been evicted. As long as you politely state the purpose of your questions beforehand, then any civilized tenant would be willing to be asked.

Do Not Underestimate Word of Mouth.
It is believed that 84% of consumers believe recommendations coming from friends and family. Thus you should consider word of mouth as a powerful and valuable form of marketing. This means that if your current tenants are satisfied, then they are most likely to spread the word about your reputation as a great property manager. In addition, ask for referrals from existing or departing tenants. Good tenants usually have equally trustworthy friends.

Some Final Words
It is not easy to get good tenants for your rental space. The most important thing is that you have a clear picture of what a quality tenant means to you. However, no matter how carefully you choose tenants, always remember that you might get one or two bad ones. As long as you have renters insurance, then you won’t have much to worry about.

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